Trulieve Cannabis
About Trulieve Cannabis
Trulieve Cannabis is the dominant cannabis operator in the Florida market and one of the largest MSOs in the United States. The company built its leadership position by focusing heavily on Florida before expanding nationally through its $2.1 billion acquisition of Harvest Health & Recreation in 2021. Trulieve operates over 180 dispensaries across multiple states with a vertically integrated model.
Key Facts
- 1Commands over 50% market share in Florida, the third-largest US cannabis market
- 2Acquired Harvest Health & Recreation for $2.1 billion in 2021
- 3Operates 180+ dispensaries across the United States
- 4Founded by CEO Kim Rivers, one of the most prominent female executives in cannabis
Frequently Asked Questions
Why is Trulieve so dominant in Florida?
Trulieve was an early mover in the Florida medical cannabis market and invested heavily in building dispensaries and supply chain before competitors. It now operates over 130 dispensaries in Florida alone, giving it unmatched brand recognition and patient loyalty.
How did the Harvest Health acquisition change Trulieve?
The $2.1 billion Harvest acquisition in 2021 expanded Trulieve from a primarily Florida-focused operator into a multi-state company with significant operations in Arizona, Pennsylvania, and other key markets.
Cannabis Laws
Products
- TruFlower branded cannabis flower
- TruPods and TruStik vape products
- Muse and Momenta premium product lines
Specialties
Company Details
- Location
- Quincy, FL, United States
- Founded
- 2015
- Publicly Traded
- Yes
- Ticker
- OTC:TCNNF