Beboe

Los Angeles, CA, United StatesFounded 2017

About Beboe

Beboe is a Los Angeles luxury cannabis brand known as the Hermes of marijuana, offering elegantly designed low-dose vape pens, pastilles, and topicals for the fashion-forward consumer.

Key Facts

  • 1Dubbed the Hermes of marijuana by the New York Times for its luxury positioning and elegant design
  • 2Acquired by Green Thumb Industries (GTI) to bring luxury branding into the multi-state operator's portfolio

Frequently Asked Questions

Why is Beboe called the Hermes of marijuana?

The New York Times coined the term due to Beboe's luxury positioning, elegant gold-tipped vape pens, high-end packaging, and fashion industry connections.

Who owns Beboe now?

Beboe was acquired by Green Thumb Industries (GTI), one of the largest multi-state cannabis operators in the U.S., and continues to operate as a luxury brand within their portfolio.

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