Cannabis Marketing Lab

Portland, OR, United StatesFounded 2019

About Cannabis Marketing Lab

Cannabis Marketing Lab is a data-driven marketing agency that uses consumer analytics, market research, and A/B testing to optimize cannabis brand performance across digital and retail channels.

Key Facts

  • 1Proprietary consumer segmentation models identify target demographics and purchasing patterns for cannabis brands in each state market
  • 2A/B testing methodology has improved client conversion rates by an average of 35 percent across dispensary e-commerce platforms

Frequently Asked Questions

What consumer data can cannabis companies legally collect?

They help clients collect and analyze compliant first-party data including purchase history, loyalty program activity, and website behavior within state privacy regulations.

How does market research differ for cannabis?

Cannabis market research requires specialized methodologies because traditional panels often exclude cannabis consumers and federal restrictions limit standard research tools.

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