About RIFF

RIFF is Organigram's culturally inspired cannabis brand blending music, art, and cannabis with a curated lineup of flower and vape products for creative consumers.

Key Facts

  • 1Launched as one of Organigram's day-one recreational brands at Canadian legalization in 2018
  • 2Brand identity centres around the intersection of cannabis culture, music, and creative expression

Frequently Asked Questions

What is RIFF cannabis known for?

RIFF is known for its culturally inspired branding that connects cannabis with music and creativity, offering curated strains chosen for their unique effects and flavour profiles.

Is RIFF a premium or value brand?

RIFF sits in the mid-tier to slightly premium segment of Organigram's portfolio, positioned between the value-focused SHRED and the company's other specialty offerings.

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