UP Cannabis Production

Brantford, CanadaFounded 2018

About UP Cannabis Production

UP Cannabis Production is the cultivation arm behind the UP Cannabis brand, originally produced by Newstrike Brands before its acquisition by HEXO Corp.

Key Facts

  • 1Originally created by Newstrike Brands with a music-culture cannabis branding concept
  • 2Acquired by HEXO Corp and subsequently became part of the Tilray Brands portfolio

Frequently Asked Questions

Who owns UP Cannabis?

UP Cannabis was created by Newstrike Brands, acquired by HEXO Corp, and is now part of the Tilray Brands portfolio.

What is UP Cannabis known for?

UP Cannabis built its brand around music culture and premium flower, targeting the lifestyle cannabis consumer segment.