Fire & Flower
About Fire & Flower
Fire & Flower is an Edmonton-based cannabis retail chain that was one of the first major branded cannabis retail operations in Canada. The company developed a technology-driven retail approach and data analytics platform, though it faced significant financial challenges as the Canadian retail market became increasingly competitive.
Key Facts
- 1Developed Hifyre, a cannabis retail data and analytics platform
- 2Received strategic investment from Alimentation Couche-Tard (Circle K parent company)
- 3Operated cannabis retail stores across Alberta, Ontario, Saskatchewan, and Manitoba
- 4Was one of the first branded cannabis retail chains in Canada
Frequently Asked Questions
What happened to Fire & Flower?
Fire & Flower faced significant financial challenges amid intense competition in Canadian cannabis retail. The company sought creditor protection and underwent restructuring, with many of its stores being acquired by other operators.
What was the Couche-Tard investment?
Alimentation Couche-Tard, the parent company of Circle K convenience stores, made a strategic investment in Fire & Flower, signaling potential for cannabis to be sold alongside convenience retail in the future.
More Cannabis Companies in Edmonton
Products
- Cannabis retail storefronts
- Hifyre data analytics platform
- Fire & Flower branded accessories
Specialties
Company Details
- Location
- Edmonton, Canada
- Founded
- 2018
- Publicly Traded
- Yes
- Ticker
- OTC:FFLWF