HUF Worldwide

Los Angeles, United StatesFounded 2002

About HUF Worldwide

HUF Worldwide is a Los Angeles streetwear brand founded by professional skateboarder Keith Hufnagel that became iconic in cannabis culture through its plantlife sock and apparel line featuring bold cannabis leaf prints.

Key Facts

  • 1The Plantlife sock featuring an all-over cannabis leaf print became one of the most recognizable items in streetwear history
  • 2Founded by late pro skater Keith Hufnagel, HUF bridges skate, street, and cannabis subcultures

Frequently Asked Questions

What is HUF's connection to cannabis culture?

HUF's Plantlife collection, featuring bold cannabis leaf motifs on socks and apparel, became a defining symbol of cannabis-friendly streetwear and one of the brand's best-selling lines.

Where can you buy HUF products?

HUF products are available on their website, at HUF flagship stores, and through skate and streetwear retailers worldwide.

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