Whoopi & Maya

San Francisco, CA, United StatesFounded 2016

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About Whoopi & Maya

Whoopi & Maya was a California cannabis wellness brand co-founded by actress Whoopi Goldberg and Maya Elisabeth, a cannabis industry pioneer. The brand focused on products designed specifically for menstrual pain relief, including topicals, tinctures, and bath soaks. Though the company ceased operations, it played an important role in destigmatizing cannabis use for women's health.

Key Facts

1Co-founded by Whoopi Goldberg and cannabis industry pioneer Maya Elisabeth
2Focused specifically on cannabis products for menstrual pain and discomfort
3Helped normalize conversations about cannabis use for women's health issues

Frequently Asked Questions

Is Whoopi & Maya still in business?

Whoopi & Maya ceased operations after several years in the California market. The brand faced challenges common to early cannabis companies including regulatory costs and market competition. Despite closing, the brand made a lasting impact on cannabis wellness for women.

Why did Whoopi Goldberg start a cannabis brand?

Whoopi Goldberg has been an outspoken advocate for medical cannabis, particularly for pain management. She co-founded the brand to address menstrual pain specifically, a health issue she felt was underserved by both traditional medicine and the cannabis industry.